Don’t wanna scroll but want the lowdown? Focus on these three things! 👇
NARRATIVE
The stories you tell your audience are what create the greatest impact. Reflect on your beliefs, your miracles, + the possibilities you can provide your clients — make a story out of it.
SPACES
Where you show up + how you show up teaches your audience how to spend time with you. Be choosy, my friend, and work on defining the way that your spaces line up + what types of content you’ll provide where.
NURTURE
It’s crucial your audience develops a relationship with you - parasocial + or 1:1. Start ideating + outlining the ways in which you can bond + create trust with your ideal clientele.
📽️🍿 You’ve Got Mail
Kathleen runs the quintessential indie Children’s bookstore she inherited from her mother. She has impeccible taste, a beautiful apartment, the perfect boyfriend, + she has been secretly exchanging emails with a man she knows nothing about but is absolutely infatuated with. Turns out, this man is the owner of the big box bookstore that is currently running her out of business. Within a flash, Kathleen’s world comes crashing down. Yet as wonderful as her life was before, the life that waits for her on the other side of this journey is greater than she could have ever imagined.
Watch this weekend, yeah?
KATHLEEN’S 📚 TRANSFORMATION HIGHLIGHTS
🏬 Joe Fox builds a competing bookstore around the corner from her shop.
✍️ Her penpal wants to meet, and after she finally agrees, he stood her up.
👊 She goes to the mattresses, yet it makes no difference + has to close the bookstore.
🤔 She breaks up with her boyfriend + starts to explore the what she’ll do now with her life.
💑 Joe tricks her into becoming friends so that he can reveal himself as the penpal she’s in love with.
Modern Witch Tarot
Hold on! The Tower is a cutie! 🥰 Sometimes when we pursue what lights us up it changes our priorities, our perspectives, + ultimately our lives. It is a brave act to tear down what you’ve worked so hard to build in order to create anew in magic + alignment. Be bold + find where The Tower calls to you.
How does this relate to Kathleen? 👇
As amazing as her world seemed before, she was really just going through the motions. Her passion only came through when she spoke about books + her penpal. And she had to give up what she already had in order to live in her true bliss.
The Archetype Oracle
Treat the content + projects you work on as a knotted up riddle for you to passionately unfold + dive into. Make what you create a journey for others to join you in the search of the wonderous answers + magic that lies ahead. Love the riddle. Honor the riddle. Enjoy the riddle.
How does this relate to Kathleen? 👇
Kathleen’s penpal was the knot that fascinated her + called to her heart. And he was also the catalyst for the undoing of her life. Pursuing the knot brought hardship, yet also an evelation in life.
FIND YOUR VOICE + CAPTIVATE WITH STORY 📚
You’ve done an amazing job at making your audience feel the vibe, the heart, the passion of your brand’s worldview. But now we want to take that expression + turn it into an empowering awareness.
And simply, we do that by writing a knock out story that allows your audience to see their future through your vision. Your story is going to inform on what is possible when they take that leap of faith with you. Once you land that story, you’ll start to land that expansive growth.
you’ll be working with these pillars 👇
NORTH STAR MESSAGING ✨
Your North Star is going to become your idol, your bae, your #1 girl Friday. This framework is going to both become your true marketing essential and your guiding light that keeps you centered on your business goals, directives, + trajectories.
With this pillar you’ll be looking for two things: 1) the languages + perspectives that will align you to bond with your dream clientele; + 2) your purpose-driven philosophy that shapes everything you do. Focus on finding these two story elements + your content is going to hit so. much. differently.
PURPOSEFUL PODCASTING 🎙️
Honestly, even though this is geared towards creating consciusly addictive podcasts, you can actually extend this to any kind of content creation. You’re gonna want to prioritize three things:
- Sound Quality - You might be surprised at how many podcasters don’t worry about this. But if folks can’t hear you, they aren’t going to try!
- Story-Arcing - Tell a story, but spread it throughout your episodes. Incorporate segments or themes that allow the next part of the story to be told. This is the addictive part!
- Listener Experience - It’s important to have a place where listener’s can enjoy the world of the podcast outside of listening - a space where they can engage + chat the chat with you!
The key to being noteworthy is really just to have something that you provide, say, or create that is worth noting. And the best way to do that is to build a narrative-based experience for folks to engage in. Write your brand story + make it your whole persona. ▪️
Cherished Creation
Let’s be real - as conscious creators, when are we not creating? But also, how often do we end up creating just because we feel like we have to? As you move through this pathway, you’ll want to continually check-in with your creation systems + return to solely building purpose-driven content.
- Regularly block-off time in your calendar for creation time.
- Commit to your creation date.
- Ensure the creations you build are serving the purpose you lead!
Authority Narrative
This is the part of your story, or even perhaps your pitch, that informs your ideal clientele why you can be trusted to guide them. Work on building a short + sweet story that makes choosing to work with you a no-brainer.
- Get clear on your value proposition + what problems you help solve.
- Make a list of your accomplishments.
- Tie steps one + two into a thoughtful, immersive, no-brainer story of why folks can trust you.
Keyword Navigation
This is just a fancy way of looking at your signature topics + what it is that you want to be known for or rank for. But instead of simply having the resouces on these topics, build a journey out of going through them + diving in.
- Get clear on what you want to be known for.
- Pair it with your brand + content pillars.
- Outline how your audience will access + engage within this key content.
Platform Pyramid
This is a step up from the keyword navigation outline. Now that you know what you want to be your signature, you’re going to take that outline + make a hierarchical path (think pyramid), of how your content is going to be dispursed. You want one big idea + piece of content that’s sprinkled throughout your platforms.
- Define your primary platform where your biggest + most valuable piece of content is published.
- Then decide what platform you’ll use to support + expand the experience of that content. ie, podcast episode is supported by a paired blog post
- Tie in social forms of content that can share one big idea or a highlight from your primary content in several, small chunks.
Story-Arcing Content
With everything you’ve done so far, we’re now in a natural progression of incorporating a story-arc into your content. Meaning, creating series or using themed ideas. This will make viewers want to come back to get the next part + stay tuned in.
- Reflect on your Keyword Navigation + what you’re currently promoting to decide what to create a story-arc around.
- Come up with a series of at least 3-5 primary posts that will nurture + support your current promotion.
- Voila! Then simply create!
Tune into the top 3 episodes for your Dreamstruck pathway.
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