Don’t wanna scroll but want the lowdown? Focus on these three things! 👇
CULTURE
Every brand created is each their own world full of possibilities, beliefs, + special take on life. Spend time flushing out your brand’s culture + invite others to be a part of it.
VISUALS
We are in the age of skimming + consuming content at lightening speed! Your visuals aren’t just to grab attention, but to mostly communicate the heart of your messaging.
IMMERSION
Reflect on the journey someone has interacting with your brand, from start to finish. Work on crafting an experience for your ideal clients to move through.
📽️🍿 Penelope
Cursed with the face of a pig passed down from her ancestors, Penelope has spent her whole life stuck indoors preparing + searching to find the one person who will be able to break the spell. But now recently convinced that no one will be able to love + accept her, she decides to escape the sanctuary of home to brave the great + marvelous world outside her front door.
Watch this weekend, yeah?
PENELOPE’S 🐷 TRANSFORMATION HIGHLIGHTS
👀 Believes she finally found the one to break the spell.
😭 Proposes to him + he refuses her.
🏃♀️ Runs away in disguise to explore + see the world.
😍 Becomes discovered + turns into a beloved local celebrity.
💍 Settles by agreeing to marry a man she does not love.
💖 Chooses herself at the altar + breaks the spell.
Modern Witch Tarot
Don’t run! This card is power! It’s giving you the gift of awareness — that the vision you hold is blocked by the overwhelming obligations of comparison culture. Don’t concern yourself with how other brands + leaders are able to charm their audiences. Focus on simply delighting yours.
How does this relate to Penelope? 👇
For Penelope, The Devil represents the saftey of home + the fear of being seen. With the best of intentions, her mother has been the leader of these limiting beliefs. Once Penelope broke those chains, she became beloved + adored by society. #leap
The Archetype Oracle
Your brand is the looking glass from Alice in Wonderland, + you’re holding up a mirror to a realm where everything your dream clients are seeking is right in front of them, as long as they take that leap with you. Reflect on the mirror you hold + how you envelope folks into the marvel your world holds.
How does this relate to Penelope? 👇
Penelope has always felt what was possible once others were able to look passed her curse + see her who she really was. It wasn’t until Penelope leaped forward into that vision that others were able to see it, too. #reflection
DREAM OUT LOUD + WAVE YOUR MAGIC WAND ✨
You have the what. You have the thing. You have the creation that’s bursting inside of you to be shared with the world - or just anyone who’s keen to take a look.
But then, that’s the core of this pathway — connecting + engaging with the ideal audience that’s going to have the greatest impact from your thing. You’re sending out invitations, planning the party, + making a night folks will never forget.
you’ll be working with these pillars 👇
BRAND EXPERIENCE DESIGN 🎨
Think of your brand like a staged production of your favorite play\musical. I do! Through the simple act of just swipping through your social stories, your audience is getting a feeling - a moment in time - that communicates what it’s like to see through your eyes + live in your world.
Take that moment + expand it through the entirety of the spaces your brand lives in. Always remember what you want your audience to feel + design your world to embody that experience.
MAGNETIC MARKETING 🧲
Gather everything you’ve learned about marketing, promotion, + sales so you can tear it a part into tiny little shreds. Just make sure to save the bits that light you up + make you excited to put yourself out there.
Focus on building connection + community vs pursuing sleazy tactics + creating exhausting amounts of social media content. If you feel icky, your dream clients will, too.
The key to being striking is to feel passionate + thrilled to showing up + sharing the things. If you’re genuinely excited, they will be, too. ▪️
Curiosity-Led Prospecting
Throughout your time in Be Striking, you’ll want to continually focus on making 1:1, impactful connections with your ideal clientele. Instead of prospecting in the scammy, Corporate Joe kinda way, just start reaching to the folks you’re intrigued to possibly work with, + then offer value.
STEPS
- make a list of 5 people you want to get to know + possibly work with
- semi-stalk their current content
- look for windows of opportunity where you can provide value + offer to connect
Culture Development
Your brand is a magical world with its own set of beliefs, hot takes, personalities, + customs. Work on flushing this out so your audience can be an active part of your brand.
STEPS
- define your brands belief system
- create a moodboard that represents your customs + how you want folks to feel
- invite your audience to engage
Client Archetypes
It’s important for you to be in the know of who you are speaking to + connecting with. Spend this chapter getting in touch + defining the nuances of your dream clients.
STEPS
- list your dream clients \or projects
- get clear on why they would need or want to work with you
- choose an archetypal system - HD, Tarot, 16P, Astrology, etc - to identify their passions + pursuits
Pitches + Narrative
Now that you know what makes your brand stand out + who you’re talking to, it’s time to write the story you’ll be telling to create impact within your audience’s lives.
STEPS
- (re)write your elevator pitch + your value proposition
- turn your brand’s belief system into an inspirational tagline philosophy
- rewrite your personal of story of transformation into the ideal example
Engagement + Immersion
Your last step in becoming striking is to invite + encourage audience participation. Once you get folks to regularly engage with your work, it’ll be time to move on. Just double check with the quiz, first!
STEPS
- create an event\series\challenge that folks will want to take part in
- build content that nurtures your brand’s personality + POV, making your ideal client feel seen
- regularly focus on delighting your peeps
Tune into the top 3 episodes for your Dreamstruck pathway.
Dreamy Task List
A thoroughly detailed, simple-to-follow to-do list that will walk you through exactly what steps to take to reach your ultimate business baddie goals. Once delivered, you can finally stop asking yourself how to make it all happen or what to focus on next.
Notion x Super Website
A simplified, affordable, easy to maintain corner of the internet designed to enchant your ideal clients + convert sales. Ideal for service providers who only need to update their website content no more than a couple times a year. Comes with Canva templates.
Brand Culture Resource Guide
Make your mark by going beyond the logo to identify your ideal client, define your brand journey, + craft an aesthetic that makes your people feel seen.
The Vision Builder
Dream the big dreams + bring them to life by getting clear on your desires, outlining your sexy projects, + realigning your creative goals. Watch the walkthrough.
