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North Star Messaging Templates

If you are a conscious creator who's ready to shine bright + make their ideal customers drool when introducing themselves, their business, + their offerings - then this process is for you. My North Star Messaging guides will make your script sharp, distinct, + easy to recite. And we'll do it together. Learn More →

The purpose of a brand story is to provide a narrative that resonates with your ideal client. It is the foundation of your business + likely what is making or breaking your success. Eek! A good brand story can make your ideal clients feel seen, establish trust, + increase sales — and that’s just from posting it on your website, but your brand story is so much more than what you’re probably currently envisioning it as.

Using your brand story effectively + consistently allows you do all of this - and so much more - with mega ease, leading you to achieve your business goals alongside the Law of Assumption. Sounds great, right? So you might be wondering why your brand story isn’t doing all of this for ya.

Well, many businesses - maybe yours? - make the mistake of thinking that their brand story about them + how they got to where they are now: ie, their accomplishments, history, + products or services. And it’s a totally understandable mistake. Before reading Donald Miller's book, Building a StoryBrand, I thought you were supposed to do the same thing. But after, I realized your brand story is a tool to show your ideal clients how you are focused on them + their needs.

Miller's book has changed the way I look at marketing forever. I so recommend reading it - it’ll blow your mind, but here’s the TL;DR JIC. Here’s the secret: when a potential client reads your brand story, what they’re actually doing is looking into a mirror. So, yes - you, your background, your offerings, etc are the elements you’ll use to craft your brand story. But you’re using these details as a way to paint the picture of what’s possible for your ideal client — you’re saying, ‘trust me, I understand what you’re going through + I can help you get through it’.

But as you do that, make sure you’re not just listing off all of your CV accomplishments - all your ideal client wants to know, especially in the beginning, is if your business is a fit for them. You wanna show them how your business can solve their problems + make their lives better. And maybe some of that drool-worthy personality ya got. That’s it.

By focusing on your ideal client in your narrative, you’ll create a brand story that resonates + shows others the value in your business — it’s not about you, it's about your ideal client + how you can help them achieve their goals. Doing this one thing will make marketing, content creation, + sales so. much. easier. It’ll make doing what you do seem like a dream + raise that confidence, honey. No cap. 🙃 {insert cringe}

North Star Messaging Templates

But if you don’t wanna do it alone, I can help you. I’ll be honest, this can be daunting. It took me a year to figure out how to write a brand script that truly enchants — one that would lead clients to giddily book sales calls on their own accord. I wrote countless versions trying to make it absolutely perfect for any occassion, until I realized another truth: your brand story needs to take several forms to be effective. Not every person or every situation calls for the same framing of your brand story. Some will want the short version, the romantic version, the cut + dry version, the intimate details version, etc.

Using our favorite brand bible, Building a StoryBrand, I broke down these various versions into six versitile scripts that’ll make you feel like a baddie everytime you recite them.

• your main narrative - your holy grail
• the core belief that leads your work - your drool-worthy tagline
• your ultimate ‘about me’ description - positioning yourself as someone who ‘get’s it’
• vision, mission, + value proposition - essential for your website + internal collaborations
• elevator pitches - the short of it
• sales call pitches - the 3-minute spiel

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